In London, Riding the Underground Turns Into a Game

In returning to a theme we discussed at the beginning of the course, the stereotypical image of the "urbanite," I found this interesting article on the website GOOD, a platform that bill itself as "for people who give a damn." Opening with a playful dig at popular apps such as FourSquare, which are useful for remember where you've been but offer little information in terms of how you got there, the article discusses a new app called Chromaroma that tracks the movement of individuals and then reinterprets these movements in the form of a technicolor map. I think that this is a great way to make any commute more fun, and it definitely suggests that there a market out there for consumers who live in London but don't want to be defined by typical London stereotypes.

Below is a short video about the app along with a link to the full article. It's short, so enjoy!


Chromaroma from Mudlark on Vimeo.

In London, Riding the Underground Turns Into a Game