Urban Oufitters is right wing?

This article points out the irony of hipsters. Hipsters are mainly definable to the common person by their consumption patterns and their political/ideological beliefs. One can identify a hipster if they are wearing an Obama t-shirt from urban outfitters and shopping for organic produce at Wholefoods Market. Those things together are automatically cultural markers that define that person as a hipster. Hipster shop at those stores because they believe them to fall into line with their political and ideological beliefs. Urban outfitters provide unique, subculture clothing; Wholefoods provides organic and responsible produce and groceries. However, ironically, these stores actually do not fall into line with hipster beliefs. Urban outfitters in fact donated 13,000$ to Rick Santorium’s (republican, anti-gay rights) political action committee and whole foods speaks out against universal health care. I’m sure that it would shock most hipsters that Old Navy carries gay pride apparel while Urban Outfitters pulled all their gay pride apparel from their shelves. Old Navy does not seem the off kilter, subcultural kind of store that would be linked with progressive values. Truth is, large corporations such as Urban Outfitters have realized that ‘cool’ youth subcultures (hipsters) sell and have latched onto that market. Just because a corporation has managed to craft a certain image does not mean that it actually stands behind it. Hipsters had better be careful about where they shop from, if they continue to define themselves through their consumption patterns but do not look carefully into what they are consuming, they may soon find what they believe they are supporting to be completely opposite of what they are, in actuality, supporting through their business.

http://www.good.is/post/miley-cyrus-outs-urban-outfitters-for-donating-to-anti-gay-candidates/


-Hannah A

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1 comments:

ANTH 2350 said...

DL - so if one traces the politics of money, there appears to be a discrepancy between the image being sold and the actual political alignments of the corporation. Corporate interests vs. brand management.

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